Your strong partner


TERRA is part of a strong corporate group. Its mother company INDUSTRIE HOLDING GmbH is an Austrian family business based in Vienna founded in 2000. Besides TERRA the group consists of two further strategic divisions:

BULMOR with development, production and sales of special lifting equipment.

PROFIRENT focusing on rental business of machines, generators, scaffolding and other equipment.

We are your partner for new as well as used machines, spare and wear parts, attachments as well as service and rental of machines. Our product range comprises various brands with more than 300 models ( Products ). Besides construction machines and vehicles for material handling and industry they include generators, platforms, compressors, trench lining systems as well as loading solutions.

Our offer meets the requirements of construction, communities & municipalities, forestry, waste & recycling, demolition, agriculture and many more ( Our Customers ).

Key Facts

We are a financially strong group with a solid company size that combines the advantages of a family business with those of an international corporation. TERRA is one of the leaders in earth-moving, construction and industrial machines in Central and Eastern Europe. Our experienced specialists have comprehensive know-how on products as well as sectors and know the situation on the respective markets as well as their challenges.

Our branches
Service Technicians

Our mission

For our customers, we always act true to our mission:
If you dig, load or lift, we help your business succeed!


We stand for customer and employee orientation, stability, a highly productive organisation and an expert staff that will support you with passion and dedication.

We strive to form long–term customer relationships and we love the job we do. Furthermore, we are confident in our products. That is why we go the extra mile in order to ensure satisfaction and support the success of your business. Our more than 400 employees ( Locations ) give their best for you every single day and find the best solution for your projects. With added service orientation, reliability and commitment, both during sales as well as after sales.

It only took a short time for the TERRA brand to become what it represents today:

  • A synonym for innovative dig + load + lift solutions
  • A flexible distribution partner for earth-moving, construction and industrial machines
  • A reliable and prompt supplier of replacement parts
  • A pioneer when it comes to expertise

We have further capabilities...

Our international network

Always near you. Find all our Locations in CEE.

We have 33 outlets in 13 countries, therefore we can provide optimal support for these markets.

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